Sergio Marchionne: Maybe EVs Are the Future, Who Knows, What the Hell…

by Steph Willems

Published: June 18th, 2016

sergio marchionne maybe evs are the future who knows what the hell

Shortly after publicly dissing Tesla for the umpteenth time and speculating that electric cars aren’t the future, Fiat Chrysler Automobiles CEO Sergio Marchionne now says he wants to make an electric car.

Well, maybe. If he has to. But it’s probably gonna happen. This EV thing could be big, you know.

The indecisive company head told Bloomberg that he’s considering adding a selection of EVs to FCA’s portfolio, with a Tesla-fighting electric Maserati being the most likely offering.

Marchionne said that using the Maserati Alfieri as an experimental platform for a new EV is an idea he finds interesting, telling Bloomberg Television, “I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it.”

The sleek Alfieri, a grand tourer that was expected to start production this year, recently saw its arrival date pushed back to 2018. Constantly changing timelines are the norm at FCA, so the delay could give Marchionne time to work on his Tesla-fighting dreams before its launch. He admitted, though, that such a vehicle wouldn’t happen until after her retires in 2019.

Another half-formed plan festering in Marchionne’s brain is the creation of an electric city car for the European market.

FCA sells no EVs in Europe, which is rapidly ditching diesel as its fuel du jour. As major cities pass laws banning the use of fossil-fueled vehicles in city centers (or at certain times or days of the week), a small EV would help the company tap into a potential growth market. It would also boost the SUV-heavy company’s green credentials, given that the electric Fiat 500e (a money-losing model that Marchionne hates) is only sold in North America.

The CEO claimed he’s still not convinced that EVs are “the solution for all of man’s ills,” but figures he may as well experiment if everyone else is doing it. Peer pressure is a hell of a drug.

[Image: Maserati]

#ElectricVehicles #EVs #Fca #FiatChryslerAutomobiles #MaseratiAlfieri #SergioMarchionne

Steph Willems

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4 of 117 comments

RobertRyan on Jun 20, 2016

@Kenmore, Playing dumb?

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- Old Man Pants on Jun 20, 2016
  
  Well, we can't all be born that way.
  
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- DenverMike on Jun 20, 2016
  
  @Old Man Pants It'll take Robert a while to figure this one out.
  
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Seanx37 on Jun 20, 2016

Why haven't the shareholders burned Sergio at the stake?

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