Honda Shows Prelude Concept in Japan

Matthew Guy
by Matthew Guy

Score one for the gearheads. At this year’s Japan Mobility Show (yes, it – like many other auto shows – has changed its name to include that irritating catch-all word), Honda president Toshihiro Mibe rolled out a two-door coupe called the Prelude. It’s a concept for now, of course, but our hopes are buoyed by one phrase uttered by Mibe during the car’s introduction.


“We are diligently progressing with development,” said Mibe, “So please keep your expectations high for this model.” Will do, sir. After defining the word, Mibe went on to explain how this model will become an, erm, prelude, for future models which will inherit some measure of driving joy. With that in mind, there is every chance in the world this low-slung car is simply being used as hype for some other message coming down the pipe – but we’ll choose to interpret these words in a non-cynical manner (for once).


Car companies craft plenty of concepts that never see the light of a production floor, though the presence of the GR 86 at rival brand Toyota gives us hope this Prelude will eventually appear in showrooms as a foil to the two-door Toyobaru. But if that were to happen, there would likely be a big difference between those two models. While precisely zero details were spilled about what is (or isn’t) under the hood, Mibe touted the Prelude Concept as a window to Honda’s electrification plans. 


Company spox spoke of the brand’s edict of a “full-fledged electrified future”, words which are being interpreted by some outlets as meaning the Prelude Concept is an EV. Fair enough – and, if so, bank on it using Honda’s own electric architecture and not the stuff they’re borrowing for GM to sling under its upcoming Prologue. But, as with most presentations of this type, there’s enough wiggle room in the sentences to leave the door open for this thing to be some sort of hybrid.


In any event, the machine shown in Japan looks remarkably production-ready, free of over-the-top frippery which sometimes adorns concept cars to signify they are simply flights of fancy. Most of us are old enough to remember when Honda and Toyota used to go at it hammer and tongs in this type of sporty segment (Prelude v Celica, et al); it would surely be to the delight of all gearheads if that competition was renewed in the coming years.


[Image: Honda]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • JMII JMII on Oct 26, 2023

    So a Honda Nissan Z with hybrid power? As an ex-'89 Prelude Si owner I doubt Honda can recapture that magic.

  • IH_Fever IH_Fever on Oct 26, 2023

    We can still spray paint the hood black and put a body kit on it, but if it's an EV, where does the fart can go?

  • 3-On-The-Tree Old news if it is even true. But from m my time as Firefighter/EMT fighting vehicle fires when it catches fire it is very toxic.
  • Akear Chinese cars simply do not have the quality of their Japanese and Korean counterparts. Remember, there are also tariffs on Chinese cars.
  • 3-On-The-Tree My experience with turbos is that they don’t give good mpg.
  • GregLocock They will unless you don't let them. Every car manufacturing country around the world protects their local manufacturers by a mixture of legal and quasi legal measures. The exception was Australia which used to be able to design and manufacture every component in a car (slight exaggeration) and did so for many years protected by local design rules and enormous tariffs. In a fit of ideological purity the tariffs were removed and the industry went down the plughole, as predicted. This was followed by the precision machine shops who made the tooling, and then the aircraft maintenance business went because the machine shops were closed. Also of course many of the other suppliers closed.The Chinese have the following advantagesSlave laborCheap electricityZero respect for IPLong term planning
  • MaintenanceCosts Yes, and our response is making it worse.In the rest of the world, all legacy brands are soon going to be what Volvo is today: a friendly Western name on products built more cheaply in China or in companies that are competing with China from the bottom on the cost side (Vietnam, India, etc.) This is already more or less the case in the Chinese market, will soon be the case in other Asian markets, and is eventually coming to the EU market.We are going to try to resist in the US market with politicians' crack - that is, tariffs. Economists don't really disagree on tariffs anymore. Their effect is to depress overall economic activity while sharply raising consumer prices in the tariff-imposing jurisdiction.The effect will be that we will mostly drive U.S.-built cars, but they will be inferior to those built in the rest of the world and will cost 3x-4x as much. Are you ready for your BMW X5 to be three versions old and cost $200k? Because on the current path that is what's coming. It may be overpriced crap that can't be sold in any other world market, but, hey, it was built in South Carolina.The right way to resist would be to try to form our own alliances with the low-cost producers, in which we open our markets to them while requiring adherence to basic labor and environmental standards. But Uncle Joe isn't quite ready to sign that kind of trade agreement, while the orange guy just wants to tell those countries to GFY and hitch up with China if they want a friend.
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