Kia Unveils EV9, All-Electric SUV Proves Its Hip to Be Square

Matthew Guy
by Matthew Guy

There’s little doubt that designers at Kia and Hyundai are currently hitting it out of the park in terms of styling, particularly with their EVs. Like ‘em or lump ‘em, at least rigs like the Ioniq5 and EV6 refuse to blend in at soccer practice.


Now, Kia has hauled the covers off its new EV9 – and its looks are bound to get a few jaws flapping.


The brand refers to the thing as having a “strong SUV identity”, though some unkind folks have already used terms like ‘block of apartments’ and ‘kitchen fridge’. Whatever your take, this is a large three-row all-electric SUV with the type of bluff front generally reserved for the white cliffs of Dover. Two clusters of small cube-shaped lamps light the way forward and contain an animated light pattern plus a so-called ‘Star Map’ pattern for daytime running lights. Expect to see the latter on more Kia EVs down the road.

Around back, its taillights reach for the sky – but not before breaking away to make a lighted spear towards the center of its liftgate. Volvo designers will find the overall vertical shape to be quite, erm, familiar. The charging port flap incorporates an edge into these lamps, while the flush-mounted door handles appear lifted wholesale from the EV6. Being an SUV, there is no shortage of black cladding over its wheel arches. There is a chance some small details will be changed before production but it’s safe to say this is, by and large, what we’ll find in dealer showrooms.

Kia is deploying many lessons from the EV6 in the EV9’s interior, particularly on its dashboard. A long single panel houses screens for a gauge cluster and infotainment gear, both 12.3 inches in size, underlined by a horizontal stretch that includes ventilation registers plus a few actual buttons for climate control. The EV architecture permits a completely flat floor that’ll pay dividends in space allocation for second- and third-row passengers. Speaking of, the model on display here permits its middle-row captain’s chairs to swivel 180 degrees – a feature we hope makes it to this side of the pond.

As expected for these types of drawn-out reveals, Kia is mum on details like range and power numbers. Still, it’s not unreasonable to speculate it may receive the 77.4-kWh battery pack found in its Ioniq5 and EV6 cousins, vehicles which also utilize the E-GMP platform. Wonks at the EPA rate an EV6 with that battery at 310 miles of range on a full charge, though the EV9’s larger size will likely shave a few clicks off that number. While there is no indication Kia is readying a battery pack larger than 77.4 kWh, it’s worth noting the EV6 is also available in a 58 kWh flavor, suggesting the unit may be scalable. 


The Kia EV9 will make its digital global premiere in late March.


[Images: Kia]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Taejin Taejin on Mar 17, 2023

    wow tough crowd here.... why so much the hate? well, I am an old school car guy raised on 90's french and italian cars... some Japanese (love Mazda), german (BMW/Mercedes) also was into american trucks at one point (2008 F350, 2013 Ram 2500) and also into Land Rover (Discoveries, LR4) and I am impressed with what Kia and Hyandai have been putting out lately and I am impressed and love this EV9s design. in my opinion, rear tailight is far more refined and better design than Volvo ones expecially their upcoming EX90 (I have a reservation on that too). I don't particularly like the wheel design but I don't mind it... it gives that futuristic "Blade Runner" look. I get that it's not for everyone... but most EV buyers, this will do really well. I have a reservation on Rivian R1S, another 3 row SUV, locked at their old pricing but I am seriously considering this instead. now that I'm used to Rivian stayle, it's getting a bit boring to me now and too old school. I want mine to stand out, be super futuristic and scream EV. Same reason I won't consider any hybrid or plug in hybrid only because they look like ICE version. I believe I'm a typical EV buyer that Kia is targeting and for that reason alone this will do very well. Plus if they manage to produce this in their US factory (they are planning), it may qualify some if not all of $7500 EV tax credit. There is currently no other option on 3rd row electric SUV of this size under $80k. Sorry Tesla Y and MB EQBs don't count... they are too small with too little space at the 3rd row to be practical they are at best 5 passenger SUVs (my wife thinks it's fraud they are even called SUV).



  • RHD RHD on Mar 19, 2023

    I wonder if these will be as easy to steal as so many other Kias are...

  • Yuda Yeah with all the friggin problems these things have, last thing we need is more of these things messing up and clogging the roads
  • Wjtinfwb Nice car and looks well cared for. The accessories are mostly for vanity, their value is in the eye of the buyer. I see zero value in them but I like bone stock if buying used. The problem this seller has is his spec is not at all unique; not a manual, no Shaker hood, attractive, but conservative color. Today, AutoTrader has 130 used 2015-2018 Challenger Hemi's with automatics available. The average price is abut 27,200 and mileage is slightly lower than this example at about 40k miles. Almost all are at dealers where a decent negotiator should be able to knock $1500-2500 off the ask. This is a 25k car, the buyer may not believe it but stats would say otherwise.
  • FreedMike I don't need to know anything about this model per se, but I'd be very interested in knowing if Mazda is going to be using the tech from the PHEV CX-90/70 model - which is darned nice, by the way - on other Mazdas.
  • Turbo Is Black Magic Honestly at this point Elon is more of a liability than an asset. How much does the board have to pay to just get rid of him?
  • FreedMike The article touches on this fact, but the number of public EV chargers grew by over 18,000 between 2021 and 2023. https://afdc.energy.gov/fuels/electricity-infrastructure-trendsSo clearly the expansion is happening without the use of the funds in question. Not necessarily a bad thing, if you're into not using taxpayer money. Still, I'd be interested in knowing why the public money isn't being used. Are the regs overly complex or restrictive, or something like that? But in any case, EV charging IS expanding at a pretty solid rate. And as far as "...we’ve seen plenty of Republican-backed legislation targeting EV-related spending over the last couple of years" is concerned...well, yeah, there's a reason why Republicans don't like EV charging. The petroleum industry is one of the GOP's prime donors, and every charger built or EV sold represents a direct ding to their bottom line. Republicans, of course, like to put this in terms of "EVs are a woke mind virus," or some such nonsense, but the fact is that the people paying their bills don't want competition.
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