Struggling Fisker Could Get a $400 Million Lifeline from Nissan

Chris Teague
by Chris Teague

Things looked promising for Fisker at first, and the automaker actually delivered on its promise to design and manufacture a new EV. Even so, the automotive market is brutal and unforgiving, and Fisker’s fortunes have turned as it has had an uphill battle getting its new Ocean SUV out the door. The company recently announced a layoff of 15 percent of its workforce and said it would pause investments until it could find a new partner.


It now appears that help could come from Nissan, who, according to Reuters, might be close to investing $400 million into the struggling EV maker.


Sources told the publication that Nissan’s investment would give it access to Fisker’s EV technologies, including its platform engineering and technology. In turn, Nissan would build Fisker’s already-announced Alaska electric pickup truck. The automaker would also build a Nissan-branded pickup on the same platform.


Fisker has always been chasing manufacturing partners, eventually landing on Magna to build the Ocean. While its technology would certainly help Nissan – which has been slow on the draw with EVs and has had its ups and downs, with the Ariya EV seeing a significant delay.


This deal could be the lifeline Fisker needs to pull through the storm, but it doesn’t bode well for other upstart electric automakers. The complexities and extreme costs involved with spinning up a new auto brand and models are hurdles to cross, but companies then have to contend with wavering demand in the United States, which may take other new automakers down a few pegs if things don’t pick up this year.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 05, 2024

    NIssan used to be a great brand with a similar reputation to Honda or Toyota - better at times with specific products. Now and with much thanks to outlets such as TTAC they are beneath Hyundai, Kia or Genesis.

    • ToolGuy ToolGuy on Mar 05, 2024

      You can't stand outside the barn in your lululemon and try to make serious comments. If you have a contribution to make, you need to join us and get comfortable.



  • VoGhost VoGhost on Mar 05, 2024

    But who will save Nissan?

    • See 1 previous
    • ToolGuy ToolGuy on Mar 05, 2024

      My reasoning: You know everything and you never listen to anyone, therefore your parents must have been incredibly knowledgeable, the kind of people in demand at any automaker.

  • Tassos You can answer your own question for yourself, Tim, if you ask instead"Have Japanese (or Korean) Automakers Eaten Everyone's Lunch"?I am sure you can answer it without my help.
  • Tassos WHile this IS a legitimate used car, unlike the vast majority of Tim's obsolete 30 and 40 year old pieces of junk, the price is ABSOLUTELY RIDICULOUS. It is not even a Hellcat. WHat are you paying for? The low miles? I wish it had DOUBLE the miles, which would guarantee it was regularly driven AND well maintained these 10 years, and they were easy highway miles, not damaging stop-go city miles!!!
  • Tassos Silly and RIdiculous.The REAL Tassos.
  • Lostboy If you can stay home when it's bad out in winter, then maybe your 3 season tire WILL be an "ALL-SEASON" tire as your just not going to get winters and make do? I guess tire rotations and alignments just because a whole lot more important!
  • Mike My wife has a ‘20 Mazda3 w/the Premium Package; before that she had a ‘15 Mazda3 i GT; before THAT she had an ‘06 Mazda Tribute S V6, ie: Ford Escape with a Mazda-tuned suspension. (I’ve also had two Miata NAs, a ‘94 & a ‘97M, but that’s another story.) We’ve gotten excellent service out of them all. Her 2020, like the others before it, is our road trip car - gets 38mpg highway, it’s been from NC to Florida, Texas, Newfoundland, & many places in between. Comfortable, sporty, well-appointed, spacious, & reliable. Sure, we’d look at a Mazda hybrid, but not anytime soon.😎
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