Rare Rides: The 2018 Range Rover Adventum Coupe, an Intense Luxury Conveyance

Corey Lewis
by Corey Lewis

Today’s Rare Ride is a super luxurious two-door aftermarket Range Rover. Much like the Rolls-Royce Wraith Silver Spectre featured here recently, the Range Rover’s transformation was also designed by Niels Van Roij.

Hopefully, your eyes are prepared for luxury.

The only time the Range Rover was available as a two-door was in its first generation, now known as the Classic. From its inception in 1969 Range Rover was solely a two-door affair, but a four-door arrived in 1981 and quickly became the more popular body style. The market for the two-door dried up quickly, and Land Rover decided the next-gen P36A Range Rover would be available solely as a four-door. The last factory two-door Classic was built in January 1994 and was shipped to Portugal.

Cut to 2018, and Land Rover teased a new Range Rover with two doors called the SV Coupe. The new model was a project of Jaguar-Land Rover’s SVO or Special Vehicle Operations department. The original plan was to build 999 examples, for a hefty $295,000 before options. Customer deposits rolled in, but the plan didn’t last long: JLR had a terrible financial year in 2018, and canceled the project. Enter Dutch designer Niels van Roij.

In spring 2019, van Roij introduced his Adventum Coupe design, which promised to execute on the promises of the canceled SV Coupe. Most of the design cues were kept intact from the SVO design, with the exception of the expensive frameless windows and giant 23-inch concept wheels. The fenders and tailgate are from the standard Range Rover, in addition to the fenders. But everything between the A-pillar and the rear was reworked into true coupe-ness. Body panels were created from hand-worked aluminum, and the aluminum architecture underneath the Range Rover was strengthened over stock form.

There were no customer options as far as color scheme: Adventums were painted in an Arctic White, with a red and black Nappa leather interior that featured plenty of piano wood trim, and copious teak on the floor and cargo area. Most of the interior was fettled over the stock Range Rover, and taken to a higher level of luxury. Rear seats were captain’s chairs like the front, which were powered and adorned with integrated footrests. All examples used the 5.0-liter supercharged V8 from the Range Rover’s top SVAutobiography trim, good for 557 horses and 516 torques.

The Adventum’s build was contracted to Dutch firm Bas van Roomen, and the firm will create just 100 examples. In 2020 the base price was $299,835 – a not-stratospheric ask for a bespoke luxury SUV. Today’s Adventum is built on a 2018 Range Rover and has just over 8,000 miles. It’s for sale presently in The Netherlands for $349,874.

[Images: Niels van Roij Design]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • 28-Cars-Later "Inside EVs sent automotive journalist Kevin Williams to the Beijing Auto Show, and Williams walked away feeling like Chinese automakers are, generally speaking, building cars that could come to the States and immediately steal plenty of buyers from American, European, Japanese, and Korean automakers."I doubt this very much because: [list=1][*]Conventional drivetrains are not gonna fly and the Chinese are not going to pay to federalize whatever they're selling in Asia (or they would have by now).[/*][*]Until emissions rules for BEV are drawn up (and I'm sure top men are working on that now) it would be easier to resell BEV Asian market product in the US but you're mostly competing for Tesla owners/fans unless you come in and undercut everyone by 50% or more to grow the market. [/*][/list=1]BEV is not taking off folks, the 7% or so (roughly VWoA, Volvo, and Mazda's historic market share) isn't suddenly going to double or triple at current price to value. If PRC brands were to come in with new commuters at $14,995 and then nickle-and-dime for basic features (i.e. the RyanAir model) its a maybe but they won't. They'll come in 5% under the leaders for MSRP and then wonder why their dealer lots are ghost towns (I'm sure whatever dipsh!t dealer group opens a store for them will add ADM on like clowns too).
  • Kjhkjlhkjhkljh kljhjkhjklhkjh weird.. nobody wants to be a cop after cops get held accountable.. And no, this has nothing to do with the ''urban myth of defunding'', the funding reductions in this very article come from a reduction in crime during the pandemic (googlze)... and the voting ''people'' of Floridia not allowing funding increases in a vastly right leaning state, and desantis himself rejecting federal funding according to the googlze ... only top have desantis then TAKE covid relief funds from ARPA (also googlze) .. have fun .. wont be reading any replies since this will bring out all the conspiracy theories, secret cabals, gay mice and gay beer book burners
  • The Oracle Seems fruitless, Tesla’s German giga presses will be churning out front & rear chassis/body modules in no time, and in record numbers.
  • Jeff The Chinese automakers have come to other markets but I doubt they will be allowed in the US at least anytime soon. Most of the Chinese plants are newer and more automated than the US plants and they have learned how to build vehicles from the US and other automakers. Its a combination of Chinese Government support for their automakers and that Chinese automakers have improved their quality and have more automated and modern plants. US automakers and others are losing market share to Chinese automakers in the Chinese market.
  • Chris P Bacon I've only seen a few of them on the road so far. Do you think the transmission makes a difference? I'm not interested in anything with a CVT, so the base models are a no go, and the top model is just too pricey. Maybe as a certified pre-owned? My local dealer has a 23 Platinum AWD with 4k miles listed for $48k. Not that it's an issue for Toyota, but it's got 31 months of warranty left, plus another 12 month/12k miles. The dealer is including 4 years/50k miles service. If I were in the market, I'd take a look.
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